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Letting your property can be a complex, demanding process; we’re here to take the stress out of being a landlord. Our unrivalled market knowledge allows us to navigate legal and financial responsibilities while minimising costly void periods and maximising returns on investment for our landlord clients.

Client Money Handling Procedures



No two clients are the same, that’s why we tailor our service to meet your individual requirements. It’s our personal, carefully considered approach which convinces thousands of landlords every year to let their property with us. While our size inspires confidence and our global presence draws in overseas tenants, we have unique ways of working locally that give us an edge over our competitors, none of whom can offer such a wide range of property services.

The London Prime way of doing things attracts quality tenants looking for a higher level of service. And, being owned and managed by our Partners, we also attract the best property people in the industry to work for us. Above all, our aim is to find you the best tenants whilst giving you the best return on your investment.

Period houses, mansion flats, new builds and family homes, we have let them all – and more. We have extensive experience in letting all types and sizes of properties in London and the Home Counties to a range of tenants. Every day we work with a variety of clients from single property landlords to multi-property investors, adding to their portfolios.

We will work with you to ensure we maximise your rental income and keep voids to a minimum whilst taking you through today’s financial and legal landlord obligations.

We will keep you involved as much or as little as you like, ensuring your best interests are always represented.



We understand all factors that contribute to a property’s rental value, not just the obvious ones like location, size and number of rooms. Our market appraisals are based on hard data and in-depth local research, and our agents are up to date on the ever-changing local environment, such as movements in people and businesses that will influence the rental value of your property.

Most of our agents have lived and worked in their local area for years, becoming experts in what is happening road by road. We have a proven track record of letting properties just like yours, so don’t be afraid to put us on the spot and ask for details of our most recent transactions in your particular postcode.



With so many ways to promote properties, we carefully select the right channels to let yours. Our skill is knowing who and where the best tenants are and how best to find them. Matching tenants to properties is a craft and constantly tracking who is in the market is what keeps us ahead of our competitors. We have a significant in-house Marketing and PR team who are as dedicated to letting your home as the agents.

We will advertise your property on both our UK and Global sites, so potential UK and international tenants can find and view your property wherever they are and whenever they want, from a desktop, laptop, tablet or smartphone. We will take great care to ensure the description thoughtfully captures the essence of your property. Clear floor plans will show its layout and professional photography displays its features at their very best.



Our international Luxury Interiors & Show Homes service provides landlords, investors and private clients with tailor-made schemes to promote a property to its full potential whilst minimising its time on the market. Available to rent or purchase, our schemes are hallmarked by a clear understanding of our client’s desires and lifestyle.



A short let is any residential tenancy of less than six months where utilities, television and internet are included in the rent. The properties are usually fully furnished and include bed linen and a complete kitchen pack with appliances, cooking utensils, crockery, cutlery and glassware.

Various models apply. One being very popular is managing bookings and operations via Airbnb & Booking



London Primes Premier Management team provides a dedicated service to landlords with rental portfolios of more than three properties that are let privately, by London Prime or by another agent.

Designed to take the hassle of managing a portfolio out of the landlords’ hands and consolidating the management under one roof, this service is especially popular with clients that have a portfolio spread across different areas.



Our highly skilled Marketing team manage an on-going digital campaign to continually promote your property through social media campaigns, search marketing and on-line portals such as Rightmove, Zoopla & Onthemarket.



Advertising in the property sections of newspapers still brings in tenants and we can promote your property in relevant local, regional and national titles.



Our in-house PR department, which has won many awards for the coverage it gets in the national, regional and local press, work hard to ensure that our properties are seen by as many potential tenants as possible. Further afield, our global PR network helps get your property read about in places as far away as Moscow, Shanghai, New York and Sydney.



We make full use of social media such as Facebook, Twitter, LinkedIn and Instagram. We track what’s being ‘liked’ and ‘shared’ to keep in touch with current tastes and key trends in the market.



London Prime have partnered with Zero Deposit to offer a Zero Deposit Guarantee in place of a traditional deposit whilst providing you with effectively the same protection. If agreed by both Landlord and Tenant, a Zero Deposit Guarantee provides cover for up to the value of six weeks rent.

The Guarantee covers any financial loss or damage referred to in the Tenancy Agreement, and in the event of a dispute, their partnership with the Tenancy Deposit Scheme ensures that if a Landlord would get paid with a traditional deposit, the outcome will be the same as with Zero Deposit.

Zero Deposit helps tenants reduce the upfront cost of renting, which can help speed up the process therefore reducing void periods and giving you the potential to attract a wider audience of tenants. Tenants remain fully accountable for looking after your property and making rental payments.

Further information can be found at  Zero Deposit.

Zero Deposit is a trading name of Global Property Ventures Limited, the head office of which is at Business & Technology Centre, Bessemer Drive, Stevenage, SG1 2DX (company number 10328435). Global Property Ventures is authorised and regulated by the Financial Conduct Authority and can be found on the Financial Services Register (firm reference number 797026).  The Zero Deposit Guarantee is provided by Great Lakes Insurance SE, UK branch office. Great Lakes Insurance SE is a German insurance company with its headquarters at Königinstraße 107, 80802 Munich. It is registered with the commercial register of the local court of Munich under number: HRB 230378. The UK Branch office is at Plantation Place, 30 Fenchurch Street, London, EC3M 3AJ. Great Lakes Insurance SE UK Branch is authorised by the German Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin) and subject to limited regulation by the Financial Conduct Authority and the Prudential Regulation Authority.